Interuniversity Center of Health Economic Research (ICHER), department of Public Health and Primary Care, Ghent University, Ghent, Belgium. Ruben.Willems@ugent.be. Interuniversity Center of Health Economic Research (ICHER), department of Public Health and Primary Care, Ghent University, Ghent, Belgium. Department of Food, Nutrition and Dietetics, School of Allied Health, Human Services and Sport, La Trobe University, Melbourne, Australia. Institute for Physical Activity and Nutrition, Deakin University, Geelong, Victoria, Australia. Department of Population Health, NYU Grossman School of Medicine, New York, USA. Maternal, Child and Adolescent Health Program, Burnet Institute, Melbourne, Australia. NHMRC CRE in Digital Technology to Transform Chronic Disease Outcomes, Baker Heart and Diabetes Institute, Melbourne, Australia. Faculty of Psychology, SWPS University of Social Sciences and Humanities, Wroclaw, Poland. Meteda S.r.l., Roma, Italy. Ministry of Health, Athens, Greece. Department of Nutrition and Dietetics, School of Health Science and Education, Harokopio University, Athens, Greece. Institute of Agri-food and Life Sciences, Hellenic Mediterranean University Research Centre, Heraklion, Greece.